disruption - what should one do ? - இடரார் படுவார்? எழுநெஞ்சே

இடர் யார் படுவார்?  பொய்கைப்பிரான் தன் நெஞ்சை கேட்டுக்கொண்ட ஒரு கேள்வி ?? 

இடர் (Risk) என்பது ஒரு செயலை முன்னெடுக்கும் எதிர்பாக்கும் விளைவுகளில் இருந்து மாறுபட்ட விளைவுகளுக்கான வாய்புக்களை சுட்டுவது ஆகும். பொதுவாக பாதகமான விளைவுகள் ஏற்படக் கூடியதற்கான வாய்ப்பு ஆகும்.  இடர் என்ற சொல்லுக்கு : இடையூறு, துன்பம், வறுமை என பல அர்த்தங்கள் உண்டு.  

There were times when many small entrepreneurs prospered in Ambattur and other Industrial estates – but sadly, Communist trade unions disrupted regular work activity, industries suffered losses, eventually closed down, thereby disrupting the economic welfare of the workers .. .. Disruption is one of the most popular words in business today. .. .. and the World woke up last year to understand that a disease could cause utter chaos and complete disruption to economic activity.

The COVID-19 pandemic  led to a dramatic loss of human life worldwide and presents an unprecedented challenge to public health, food systems and the world of work. The economic and social disruption caused by the pandemic is devastating: tens of millions of people are at risk of falling into extreme poverty, while the number of undernourished people, currently estimated at nearly 690 million, could increase by up to 132 million by the end of the year. Millions of enterprises faced an existential threat. Several billions of  global workforce are at risk of losing their livelihoods. Informal economy workers are particularly vulnerable because the majority lack social protection and access to quality health care and have lost access to productive assets. Without the means to earn an income during lockdowns, many are unable to feed themselves and their families. For most, no income means no food, or, at best, less food and less nutritious food.

Disruption could be caused in many forms .. .. sometime back, thousands of cell towers belonging to Reliance Industries backed Jio were damaged by protestors during the peak of the farmer protests against the farm laws on the basis of rumours that the company was planning to enter the contract farming space and stood to benefit from the “Farm Laws”. These incidents compelled Reliance to issue a denial of such plans and it had to approach the Courts through petitions seeking restraint orders to protect its infrastructure. In the Court filings the company stated that it would continue to procure farm produce at Minimum Support Price.  Sterlite’s copper smelting unit in Thoothukudi, Tamil Nadu was shut due to public protests over alleged environmental damage.   The culture of protests against business organisations is not unique to India but have been pronounced here. In Dec 2020, a group of mainly Indian American protestors protested outside Facebook’s Menlo Park headquarters. A few days later, demonstrators protested outside Facebook’s Vancouver office with similar posters. “No Farmers No Food,” read few of the signs. The reason for the protest was that Facebook had taken down pages protesting India’s new agricultural acts.

Closer home we have all suffered due to disruptions caused by protests resulting in road blocks, suspension of internet, demonstrations against certain products, companies, etc. While business has traditionally factored in disruptions to production as a result of regulatory issues, court processes, labour matters, a new challenge has emerged over the last few years of business becoming victims of political and other kinds of protests. These protests once they gain traction have resulted in substantial loss of investment, loss of economic opportunities, unimaginable loss to the idea of ease of business in the country and sometimes unfortunately loss of lives. One of the most famous cases is of the Tata Group proposed factory in Nandigram becoming  a victim of political protest and caused not only loss to the business group but also substantially dented the business friendly image of the State of West Bengal. 

In the United States in the year 2020, the protests caused by the death of George Floyd became the first civil disorder catastrophe event to exceed US$1 billion in losses for the insurance industry. In business the term “disruption” really took off with Clayton Christensen’s 1997 book, The Innovator’s Dilemma. In it, Christensen introduced the idea of “disruptive innovation.” He used this phrase as a way to think about successful companies not just meeting customers’ current needs, but anticipating their unstated or future needs. His theory worked to explain how small companies with minimal resources were able to enter a market and displace the established system. However the term ‘disruption’ quickly navigated a life of its own. Suddenly everyone was either ‘disruptive’ or ‘innovative’  ..  this post is about a different ‘disruption’ and the solution is keenly provided by Poigai Azhwar.

எம்பெருமானிடத்திலே ஆழ்ந்த பக்தி செய்த பொய்கையாழ்வார் நமக்கு உரைப்பது - எம்பெருமான் நமக்காகச்செய்த செயல்களை நாம்  அநுஸந்திப்போமாகில் அவனது திருவடிகளில் எப்போதும் அடிமைசெய்தே நிற்கவேண்டியதாகும்  - பலர் இதை உணர்வதில்லை.  அப்படி அவனது தாள் பற்றினோர்க்கு   துக்கங்களெல்லாம் க்ஷண நேரத்தில் தொலைந்துபோகும். 

இதோ இங்கே பொய்கைப்பிரானின் முதல் திருவந்தாதி பாசுரம் : 

இடரார் படுவார்? எழுநெஞ்சே, வேழம்

தொடர்வான் கொடு முதலை சூழ்ந்த, - படமுடைய

பைந்நாகப் பள்ளியான் பாதமே கைதொழுதும்,

கொய்ந்நாகப் பூம்போது கொண்டு. 

ஆழ்வார் தமது நெஞ்சகத்தை விளித்து உரைக்கின்றார்.   ஏ  மனமே!  கஜேந்திராழ்வானை  துன்புறுத்தி  விழுங்க முயற்சித்து அவனது காலை கடித்த  கொடுமை பூண்ட முதலையை தப்பவொட்டாமல்   கொன்றவனும், படத்தையும் பசுமைநிறத்தையுமுடைய திருவனந்தாழ்வானைத் திருப்பள்ளி மெத்தையாக உடையனுமான எம்பெருமானது திருவடிகளை கொய்யப்பட்ட புன்னையின் அழகிய மலர்களைக் கொண்டு கை  தொழுவோம்;  எழுந்திரு !!  இவ்வாறெல்லாம் எம்பெருமானுக்கு  அடிமை செய்யாமல் துக்கத்தை அநுபவிக்க யாரால் முடியும்?   என்னாலும்  மற்றெந்த பக்தராலும்  முடியாது.

Reminiscing the good olden days, here are some photos of Sri Parthasarathi Perumal Thavanothsavam at  Thiruvallikkeni divyadesam on 24.3.2013 and a photo of Sri Poigai Azhwar.  

adiyen Srinivasa dhasan
Mamandur Veeravalli Srinivasan Sampathkumar
20^th Sept. 2021.  

பாசுர விளக்கம் : கட்டற்ற சம்பிரதாய கலை  களஞ்சியம் : திராவிட வேதா இணையம்.